GEO Audit
geo audit scores your website from 0 to 100 across 8 GEO categories and tells you exactly what to fix.
What It Checks
Scored categories (100 points total)
| Area | Max Points | What is audited |
|---|---|---|
| Robots.txt | 18 | 27 AI bots across 3 tiers (training, search, user). Citation bots explicitly allowed? |
| llms.txt | 18 | Present, has H1 + blockquote, sections, links, depth. Companion llms-full.txt? |
| Schema JSON-LD | 16 | WebSite, Organization, FAQPage, Article. Schema richness (5+ attributes)? |
| Meta Tags | 14 | Title, description, canonical, Open Graph complete? |
| Content | 12 | H1, statistics, external citations, heading hierarchy, lists/tables, front-loading? |
| Brand & Entity | 10 | Brand coherence, Knowledge Graph links (Wikipedia/Wikidata/LinkedIn), about page, geo signals, topic authority |
| Signals | 6 | <html lang>, RSS/Atom feed, dateModified freshness? |
| AI Discovery | 6 | .well-known/ai.txt, /ai/summary.json, /ai/faq.json, /ai/service.json? |
Bonus checks (informational, no score impact)
| Check | What it detects |
|---|---|
| CDN Crawler Access | Does Cloudflare/Akamai/Vercel block GPTBot, ClaudeBot, PerplexityBot? |
| JS Rendering | Is content accessible without JavaScript? SPA framework detection |
| WebMCP Readiness | Chrome WebMCP support: registerTool(), toolname attributes, potentialAction schema |
| Negative Signals | 8 anti-citation signals: CTA overload, popups, thin content, keyword stuffing, missing author, boilerplate ratio |
| Prompt Injection Detection | 8 manipulation patterns: hidden text, invisible Unicode, LLM instructions, HTML comment injection |
| Trust Stack Score | 5-layer trust aggregation (Technical, Identity, Social, Academic, Consistency) — grade A-F |
Plus a separate Citability Score (0-100) measuring content quality across 47 methods.
Usage
# Standard audit
geo audit --url https://yoursite.com
# Save the snapshot in local history
geo audit --url https://yoursite.com --save-history
# Fail CI if the score regressed vs the previous saved snapshot
geo audit --url https://yoursite.com --regression
# Choose output format
geo audit --url https://yoursite.com --format rich
# Batch audit from sitemap
geo audit --sitemap https://yoursite.com/sitemap.xml --max-urls 25
# Batch audit as JSON
geo audit --sitemap https://yoursite.com/sitemap.xml --format json
Flags
| Flag | Required | Description |
|---|---|---|
--url |
Yes* | Full URL of the site to audit (must include https://) |
--sitemap |
Yes* | XML sitemap URL to audit multiple pages in one run |
--format |
No | Output format: text (default), json, rich, html, sarif, junit, github |
--max-urls |
No | Maximum number of sitemap URLs to audit in batch mode (default: 50) |
--concurrency |
No | Concurrent page audits in batch mode (default: 5) |
--save-history |
No | Save the URL audit in local history (~/.geo-optimizer/tracking.db) |
--regression |
No | Exit with code 1 if the score dropped vs the previous saved snapshot |
--retention-days |
No | Retention window for local snapshots (default: 90) |
* Use either --url or --sitemap.
Output Formats
| Format | Use case |
|---|---|
text |
Human-readable terminal output (default) |
json |
Machine-readable, pipe to jq or downstream tools |
rich |
Colored terminal with ASCII art dashboard |
html |
Self-contained HTML report (shareable) |
sarif |
GitHub Code Scanning (upload to Security tab) |
junit |
Jenkins, GitLab CI test reports |
github |
GitHub Actions step summary annotations |
When using --sitemap, only text and json are supported.
--save-history and --regression currently apply only to --url mode.
Output Explained
Each section in the output maps to one of the 8 scoring categories:
▸ ROBOTS.TXT
+ ✅ GPTBot allowed (OpenAI — ChatGPT training)
+ ✅ OAI-SearchBot allowed (OpenAI — ChatGPT citations) ← critical
- ❌ ClaudeBot MISSING ← critical
- ❌ PerplexityBot MISSING ← critical
▸ LLMS.TXT
- ❌ Not found at https://yoursite.com/llms.txt
▸ SCHEMA JSON-LD
+ ✅ WebSite schema
+ ✅ Organization schema
- ❌ FAQPage schema missing
- ❌ Article schema missing
▸ META TAGS
+ ✅ Title (62 chars)
+ ✅ Meta description (142 chars)
+ ✅ Canonical URL
- ❌ Open Graph tags missing (og:title, og:image)
▸ CONTENT QUALITY
+ ✅ 18 headings · H2+H3 hierarchy
- ❌ 1 statistic (target: 5+)
- ❌ 0 external citations (target: 3+)
+ ✅ Lists/tables present
▸ BRAND & ENTITY
+ ✅ Brand name coherent across title/schema/OG
- ❌ No sameAs Knowledge Graph links
+ ✅ About page found
▸ SIGNALS
+ ✅ <html lang="en">
- ❌ No RSS/Atom feed
- ❌ No dateModified freshness signal
▸ AI DISCOVERY
- ❌ /.well-known/ai.txt missing
- ❌ /ai/summary.json missing
GEO Score Breakdown
The score is the sum of all points earned across 8 categories, capped at 100.
| Category | Max Points | How it’s scored |
|---|---|---|
| Robots.txt | 18 | 5pt found + 13pt all 4 citation bots allowed (OAI-SearchBot, ClaudeBot, Claude-SearchBot, PerplexityBot). 10pt partial credit if some bots allowed |
| llms.txt | 18 | 5pt found + 2pt H1 + 1pt blockquote + 2pt sections + 2pt links + 2pt depth (1k words) + 2pt high depth (5k) + 2pt llms-full.txt |
| Schema JSON-LD | 16 | 2pt any valid + 3pt richness (5+ attrs) + 3pt FAQPage + 3pt Article + 3pt Organization + 2pt WebSite |
| Meta Tags | 14 | 5pt title + 2pt description + 3pt canonical + 4pt Open Graph |
| Content | 12 | 2pt H1 + 1pt numbers + 1pt links + 2pt word count + 2pt hierarchy + 2pt lists/tables + 2pt front-loading |
| Brand & Entity | 10 | 3pt coherence + 3pt KG readiness + 2pt about/contact + 1pt geo identity + 1pt topic authority |
| Signals | 6 | 3pt lang + 2pt RSS + 1pt freshness |
| AI Discovery | 6 | 2pt ai.txt + 2pt summary.json + 1pt faq.json + 1pt service.json |
Score bands:
| Score | Label | Meaning |
|---|---|---|
| 86-100 | Excellent | Fully optimized for AI citation engines |
| 68-85 | Good | Well-optimized, minor gaps remain |
| 36-67 | Foundation | Partially visible — key signals missing |
| 0-35 | Critical | AI engines cannot reliably discover or cite you |
What Each Problem Means and How to Fix It
| Problem | Fix | Docs |
|---|---|---|
| AI bot MISSING in robots.txt | Add the bot’s User-agent block with Allow: / |
AI Bots Reference |
| llms.txt not found | Generate with geo llms, place at site root |
Generating llms.txt |
| FAQPage schema missing | Generate with geo schema --type faq |
Schema Injector |
| Organization schema missing | Generate with geo schema --type organization |
Schema Injector |
| Meta description missing | Add <meta name="description" content="..."> to <head> |
— |
| Open Graph tags missing | Add og:title, og:description, og:image to <head> |
— |
| No KG sameAs links | Add sameAs to Organization schema (Wikipedia, LinkedIn, etc.) |
Scoring Rubric |
| AI Discovery endpoints missing | Use geo fix to generate .well-known/ai.txt and /ai/*.json |
— |
| Low statistics count | Add specific numbers, %, dates to page content | GEO Methods |
| 0 external citations | Link to authoritative sources (papers, .gov, .edu) | GEO Methods |
Example Outputs
Score 52/100 — Unoptimized Site
╔══════════════════════════════════════════════════════════╗
GEO AUDIT — https://example.com
╚══════════════════════════════════════════════════════════╝
▸ ROBOTS.TXT ─────────────────────────── 5 / 18
✅ robots.txt found
❌ OAI-SearchBot MISSING ← critical
❌ ClaudeBot MISSING ← critical
❌ PerplexityBot MISSING ← critical
▸ LLMS.TXT ───────────────────────────── 0 / 18
❌ Not found at https://example.com/llms.txt
▸ SCHEMA JSON-LD ─────────────────────── 4 / 16
✅ WebSite schema (3 attributes)
❌ FAQPage schema missing
❌ Article schema missing
❌ Organization schema missing
▸ META TAGS ──────────────────────────── 10 / 14
✅ Title · Meta description · Canonical
❌ Open Graph tags missing
▸ CONTENT QUALITY ────────────────────── 5 / 12
✅ H1 present · 9 headings
❌ 1 statistic (target: 5+)
❌ 0 external citations (target: 3+)
▸ BRAND & ENTITY ─────────────────────── 3 / 10
✅ Brand name coherent
❌ No sameAs Knowledge Graph links
❌ No about/contact pages
▸ SIGNALS ────────────────────────────── 3 / 6
✅ <html lang="en">
❌ No RSS/Atom feed
▸ AI DISCOVERY ───────────────────────── 0 / 6
❌ No AI discovery endpoints found
──────────────────────────────────────────────────────────
GEO SCORE [██████████░░░░░░░░░░] 52 / 100 ⚠️ FOUNDATION
──────────────────────────────────────────────────────────
Score 87/100 — Optimized Site
╔══════════════════════════════════════════════════════════╗
GEO AUDIT — https://optimized-site.com
╚══════════════════════════════════════════════════════════╝
▸ ROBOTS.TXT ─────────────────────────── 18 / 18
✅ All 4 citation bots configured
✅ 27 AI bots explicitly allowed
▸ LLMS.TXT ───────────────────────────── 16 / 18
✅ Found (6,517 bytes · 46 links · 6 sections)
❌ llms-full.txt missing (−2pt)
▸ SCHEMA JSON-LD ─────────────────────── 14 / 16
✅ WebSite · Organization · Article (8 attributes)
❌ FAQPage schema missing (−3pt)
▸ META TAGS ──────────────────────────── 14 / 14
✅ Title · Meta description · Canonical · OG tags
▸ CONTENT QUALITY ────────────────────── 12 / 12
✅ 31 headings · H2+H3 hierarchy · 15 statistics · 4 citations
✅ Lists/tables · Front-loading
▸ BRAND & ENTITY ─────────────────────── 9 / 10
✅ Brand coherent · KG links (Wikipedia, LinkedIn)
✅ About + Contact pages
❌ No geo identity signal (−1pt)
▸ SIGNALS ────────────────────────────── 4 / 6
✅ <html lang="en"> · RSS feed
❌ No dateModified freshness (−1pt)
▸ AI DISCOVERY ───────────────────────── 0 / 6
❌ No AI discovery endpoints
──────────────────────────────────────────────────────────
GEO SCORE [█████████████████░░░] 87 / 100 🏆 EXCELLENT
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